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  • Dealernews
  • Oct 16, 2020


After a successful launch of its BTR program for AFT flat track, Royal Enfield is ready to go roadracing! Royal Enfield North America has announced phase two of their BUILD TRAIN RACE (BTR) program and is currently seeking women motorcyclists to customize, train and roadrace Continental GT 650 motorcycles in 2021.  

“Building upon the success of the flat track BTR program, we decided to carry the momentum into the roadracing segment,” explains Breeann Poland, Global Brand Manager - Continental GT platform. “This is a unique opportunity for women interested in road racing and to make a name for themselves on a national level. The participants will have the opportunity to learn from world class racer, Melissa Paris, which is not a chance many people get. The ladies will also be some of the first people to race the Continental GT 650 platform, so the motorcycling world will be watching.”

Speaking of watching, the women will be selected by Royal Enfield for the program via an online video process. Professional racer and BTR flat track participant Melissa Paris has agreed to mentor the women during each phase of the program. She will consult each participant on the development of a Continental GT 650 roadracer, including design and parts selection, offer insight into sponsorship and provide training on and off track for the four participants.

“When I watch the video submissions I’ll be looking for entries that display the same passion and desire to get into roadracing that I had when I first started out," says Paris. "This program will be such an amazing opportunity and I’m looking forward to working with these female racers who have always dreamed of lining up on a roadrace grid.”

The participants will be selected by Poland, Paris and racer/journalist Anne Roberts. Participants will need to display a passion for roadracing and answer a series of questions about their background and motorcycling experience. The selected participants will then have several months and a budget to convert a 2020 Continental GT 650 Twin into racing trim. The ladies will then race in conjunction with a national event once they've completed the build and training aspects of the program.

The entry period for consideration in the BUILD TRAIN RACE program starts today and will run through December 1, 2020. Women interested in the program must submit a video and respond to a questionnaire at 

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