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  • Dealernews
  • Jun 29, 2022


Omnichannel retailer RumbleOn has rumbled into Sturgis… and plans to stay for the next decade. RumbleOn has entered into an exclusive Sponsorship Agreement with the City of Sturgis, South Dakota for the annual rally. “There is no greater event in the motorcycle community for displaying the passion of ownership than the iconic City of Sturgis Motorcycle Rally,” says RumbleOn President and COO Peter Levy. 

"We are thrilled to memorialize our continued partnership with the City of Sturgis as their exclusive powersports category sponsor,” Levy adds. “Seldom do brands have the opportunity to promote their products on the biggest stage to the highest concentration of their most defined demographic. Every one of the hundreds of thousands of annual attendees sits on the seat of the motorcycles we proudly sell."

Founded in 1938 by local Indian dealer Pappy Hoel, the iconic event attracted 555,000 attendees in 2021. This Sponsorship Agreement between RumbleOn includes a prime downtown retail property lease through 2031.

"We are excited to have RumbleOn as the exclusive powersports category sponsor for the next decade,” says Sturgis Mayor Mark Carstensen, “The annual pilgrimage to Sturgis brings hundreds of thousands of people with a passion for machines. RumbleOn has been a valued partner with Sturgis since 2018, and we look forward to our continued partnership and to fueling the passion for motorsports into the future."


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