After making an appearance at the Sand Sports Super Show to soft launch the venerated V-Twin icon’s entry into the UTV game, S&S continues to expand their off-road lineup. To Increase accessibility to the side-by-side sector, the go-fast guys from Viola, Wisconsin, have teamed up with the distribution experts at WPS in an open-ended partnership to distribute off-road exhaust systems and performance parts through the WPS dealer network.
“I sold S&S for 15 years,” says WPS senior vice president of sales, Ronnie Wehr. “I know their high-quality products and long history in the V-Twin arena, and I’m thrilled to bring the brand to WPS. It’s an exciting opportunity to take a well-known company and help grow its presence in a new market. Our sales team is known for growing brands into powerhouses, and we hope to do that for S&S Cycle’s off-road division.”
The initial offerings include an XTO Exhaust system, clutch kits and a Billet Fuel Rail Kit for the Kawasaki KRX. But wait, there’s more! WPS will also distribute the complete S&S Turbo Kit offering the KRX a 50% bump in horsepower. “Our development team has been designing and testing a turbo kit for the KRX for the last two years,” shares S&S VP of Marketing David Zemla. “The end result is a comprehensive conversion that checks all the performance and reliability boxes we could have hoped for.”
“We’re very excited to be partnering with the team at WPS and offering our expanding lineup of off-road performance products,” adds S&S VP Eric Bondy. “S&S and WPS are a great fit, and we’re looking forward to getting these awesome performance products into dealerships and the consumers’ hands!”
This partnership supports WPS’ strategy to offer dealers the best, most comprehensive, high-performance products nationwide. S&S Cycle’s off-road exhaust systems and performance parts are no exception. “The UTV and ATV industry is growing, and our customer demand for customized, personalized parts is too,” concludes Wehr. “We can’t wait to get started with S&S Cycle.”
The S&S UTV kits are available now via WPS Online or your WPS road rep.