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  • Dealernews
  • Dec 16, 2020


After 27 years of ownership, Myke Shelby a.k.a “NY Myke” has sold San Diego Harley-Davidson to racecar driver Rodin Younessi and his Phoenix Group of dealerships. San Diego Harley-Davidson joins the Phoenix Investments Partners (the “Phoenix Group”) family this month, bringing Younessi’s family of Harley-Davidson dealerships to eight with 10 total retail locations across the country.

“We are very excited to now have a presence in San Diego,” said Younessi. “Through years of building some of the top performing dealerships in the world, we have found success through ethically-driven business principles that riders can trust and appreciate. We plan on following through with that philosophy here in San Diego, as well.”

Phoenix Group’s desire to further expand in Southern California actually began in 2018 with the purchase of Los Angeles Harley-Davidson in Fullerton, CA and later Top Rocker Harley-Davidson in Canoga Park. The people, the riding culture, and passion for the brand as a lifestyle made San Diego Harley-Davidson the perfect addition to the Phoenix Group, according to Younessi, a former professional racecar driver and motorsports aficionado. He sees opportunities to cultivate a premium customer experience at the dealerships and in the motorcycle community in the San Diego area.

“I’ve seen Rodin’s Harley-Davidson dealerships grow to some of the most impressive and successful dealerships in the country,” said Shelby. “There has never been a doubt in my mind that this would be the best way to ensure a great future for San Diego Harley-Davidson.”

San Diego Harley-Davidson is now in the company of top performing dealerships from coast to coast, including Los Angeles Harley-Davidson in Fullerton, California; Top Rocker Harley-Davidson in Canoga Park; Space Coast Harley-Davidson in Palm Bay, Florida; Miracle City in Titusville, Florida; Treasure Coast Harley-Davidson in Stuart, Florida; Raging Bull Harley-Davidson in Durham, North Carolina; and Falcons Fury Harley-Davidson in Conyers, Georgia.

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