Formed in 1999, Sherco USA originally focused on Bultaco and Sherco-built trials bikes. Remember the old Thumbs Up CEMOTO logo? For those who don’t, CEMOTO is an acronym for "Compañia Española de Motores" the predecessors to Sherco.
Fast-forward to today, Sherco USA sells more than 20 models including: “We were thrilled to exhibit at AIMExpo this year and to show off the newest additions to our lineup,” said Sherco USA Chief Marketing Officer, Bryan Kraham. “We engaged with dealers and consumers alike and were able to show the full range at the show.”
See Part I of Bryan Kraham’s Dealernews Live! Interview here: