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SHIFTING GEARS

  • Dealernews
  • Mar 29, 2023

 

One of motorcycling’s fastest-growing genres of racing took a step forward by naming longtime entertainment and festival executive Lon Nordbye as its VP of Commercial Development. “This year is all about improving BRL’s scale and quality and I’m confident Lon has the experience, skill sets and relationships to do just that,” said Rob Buydos, BRL’s Founder & President. “We are bringing together everyone from legacy V-Twin brands and hungry aftermarket challengers to give racing fans a festival style, motorcycling racing experience that’s fresh and unique.”  

Bagger Racing League is throttling up for the 2023 racing season with a three-race circuit at major tracks and markets including Pittsburg, PA, South Beloit, IL and Rosamond, CA beginning the weekend of May 6th. “Bagger Racing League has always been the “racers league” with the most classes, the most racers and the best, pure racing action of its genre,” Buydos adds, noting the next step is to expand the festival aspect, which is where Nordbye comes in.

In addition to expanding BRL’s marketing functions and commercial development, Nordbye will lean on his 20+ years of experience in producing some of the most successful brand activations and signature events to bring even more entertainment value and unique experiences to each Bagger Racing League series festival. 

“BRL is a mindset, a culture and an experience,” said Nordbye. “For the past two years, Rob, the racers and the industry brands have done an amazing job building a racing experience that encompasses passion, competition and camaraderie.  My sole focus and responsibilities are to make it more accessible to a broader cross-section of platforms, brands, and fans while staying true to the roots of those who created it.”

Nordbye was most recently held high-profile marketing and business development roles for two of America’s leading motorcycle festivals — the Sturgis Buffalo Chip and Electrify Expo. Both events experienced tremendous success with unprecedented growth in partnerships, marketing outreach as well as attendance numbers. See more here:

https://baggerracingleague.com/

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