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SHIFTING GEARS

  • Dealernews
  • Aug 13, 2021

 

 

Clicking into high gear! Heather Wilson, a lifelong motorcyclist who literally grew up in her folks Dealership, is putting her decade of industry experience into High Gear Success, a motorsports communications and marketing strategy company. Located in Pataskala, Ohio, High Gear Success was established to businesses, event organizers and racers to get noticed… and make more money.

“I’ve been riding motorcycles since the age of 5 and have enjoyed contributing my communications and marketing expertise to an industry I’m passionate about,” Wilson notes. “My prior roles and experience have given me insight into the industry and the challenges that businesses, event organizers and riders face. I want to shift those struggles into success.”

That experience includes nearly 7 years at the American Motorcyclist Association, most recently as the Director of Member Activity. Prior to her time at the AMA, she was the Communications Specialist at the Motorcycle Industry Council. Wilson grew up in motorcycling, as her parents established Wheelsports in central Ohio in 1977, and still own and operate it today. The family spent most weekends camping and riding motorcycles together or at enduros serving as pit crew for her dad, a former ISDE Trophy Team rider during the 80s.

Wilson’s current garage includes a KTM Freeride 250R and a KTM 690 Duke for the road. She also serves as a chief trainer for Motorcycle Ohio, the motorcycle safety program operated by the state, as well as being a Motorcycle Safety Foundation-certified instructor. She holds a Bachelor of Science in Journalism from Ohio University, with specializations in public relations and marketing.

High Gear Consulting LLC services include:

• Content Creation: website/blog copy, feature stories, email campaigns and social media management

• Event Planning & Promotion: event playbook and timeline

• Public & Media Relations: press releases and pitching for media opportunities/podcast interviews

• Strategy: messaging, engagement opportunities, program development, strategic partnership planning and sponsorship

 Learn more at HighGearSuccess.com 

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