Following immediately on the heels of its 140,000 sq./ft. Florida facility launch, National Powersport Auctions (NPA), the leading provider of powersports remarketing services in the nation, is also staffing up. B2B pro Kathy Latus is the latest to join the crew as NPA’s Director of Marketing. The role requires expertise in multiple marketing disciplines and Latus has the experience and proven track record of implementing successful strategies to make her an ideal fit for the role.
“We are extremely excited to have Kathy join our growing team,” says NPA’s VP of Marketing Ryan Keefe. “NPA is constantly evolving in powersports and rapidly expanding into several new industries, including RV, Marine and golf cars. Having someone like Kathy spearhead our marketing efforts is exactly what we need.”
Having been around powersports — both on-road and off-road — for most of her life, Lotus is looking forward to the opportunity. She has worked in several B2B-focused marketing positions, giving her the skills needed to be successful. Prior to joining NPA, Latus led a team responsible for creating campaigns and activations in an adjacent market with a demographic similar to powersports dealers.
“NPA felt right from the get-go, from the genuine, knowledgeable staff to the vast warehouses of powersports inventory,” exclaims Latus. “I’m excited to work with the NPA team to bring on more dealers in more verticals and ultimately grow NPA’s business,”
Latus will work with the marketing team at NPA’s headquarters in San Diego, California. For information about NPA or upcoming auctions, check the NPA website at:
https://www.npauctions.com