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  • Dealernews
  • Oct 13, 2021


Lars Lindstrom is now team manager for the Team Honda HRC Motocross/Supercross effort, replacing the recently retired Erik Kehoe, who will stay on through the off-season to assist in the transition. Although new to the position, Lindstrom has a long history with American Honda, and an even longer involvement with the sport. His father is Swedish-born MX pioneer and AMA Motorcycle Hall of Famer Gunnar Lindstrom (who managed Honda’s motocross racing program for the 1979 and 1980 seasons). A talented racer himself, Lars joined Honda as a shop assistant in 2000 and worked his way up, serving in just about every capacity, including mechanic, parts room, engine tech, suspension tech, special projects and, most recently, 450 crew chief. Over the years, he has worked with a long list of legendary riders, including Jeremy McGrath, Ricky Carmichael, Chad Reed, Kevin Windham as well as the current lineup: Ken Roczen, Chase Sexton and Hunter and Jett Lawrence.

 “My nearly two decades with Honda have been great, and I’m excited for many more years to come," says Lindstrom. "I’m also proud to have a personal relationship with every single Honda team manager since my father held the position, which is a huge reason for my passion and connection to the team. It’s great to be able to get advice from leaders that I have a deep respect for, like Dave Arnold, Cliff White, Wess McCoy, Dan Betley and of course Erik Kehoe – the one who has taught me the most. With these guys in my corner, and with the guidance of American Honda Senior Manager of Customer Engagement Bill Savino and American Honda Manager of Sports & Experiential Brandon Wilson, I feel like I can accomplish anything. With the momentum that Erik has created by assembling the incredible team that we have, I feel that 2022 will be even better than an already impressive 2021.”

“I’m happy for Lars to get this opportunity, which is certainly deserved considering both his capability and his extensive relationship with Honda,” adds Wilson. “He has grown so much during his years with the team, and he has always been willing to take on new challenges. I’m confident that our factory motocross effort is in good hands, and I’m excited at the prospect of what Lars will accomplish together with our riders and crew.”

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