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SHIFTING GEARS

  • Dealernews
  • Jun 29, 2022

 

Just in time for the American Motorcyclist Association’s Vintage Motorcycle Days celebration comes word that Michael Kula is joining the party. AMA has brought in the seasoned pro to serve as its Manager of Business Development. Kula’s career spans three decades in the motorcycle industry in sales, advertising and public relations, most recently as Sales Director for EPG Media/Rider Magazine.

“There’s a lot of exciting stuff happening at the AMA,” claims Kula. “The magazine has been revitalized and is now the largest-circulation motorcycle publication in North America; there’s a brand-new website in the offing; the organization’s social media efforts are buzzing; and the AMA’s events, led by AMA Vintage Motorcycle Days in July, are impressive, so I’m very excited to be joining the team.”

Kula will report to AMA Communications and Editorial Director Mitch Boehm but will continue to be based in Southern California.

“We’re very happy to have Michael Kula join the AMA team,” said Boehm. “He’s an industry pro and a guy with the high level of sales and marketing expertise we need to help promote our event and media assets — which are world-class — and strengthen membership. We’ve got a lot of exciting new things percolating at the AMA, and Michael will be a key factor in helping us get where we’re headed as the AMA approaches its 100th Anniversary in 2024.”

Prior to the past years with EPG/Rider Kula spent time with both Bonnier Corporation and VerticalScope in a variety of sales roles. Kula spent nearly 13 years with Marshall Advertising working on the Yamaha Motorcycle account and worked with PR firm Paine & Associates on the Suzuki Motorcycles account. Kula will focus his efforts primarily on partnership and marketing initiatives.

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