Promoting from within: HISUN USA has elevated industry veteran Phil Chapman to Director of Parts & Accessories. Chapman moves from his previous role as HISUN’s Plant Manager to his new position. In this new role, Chapman has been tasked with expanding the company's North American parts and accessories portfolios with an emphasis on increasing profitability for the manufacturer and its dealer partners. Chapman began working in the powersports industry in 1995 and, before joining HISUN USA in 2021, was employed in various roles in the industry, including technical service, product planning and product development roles for Yamaha, Suzuki and Schuberth North America to name a few. “Whether it's units that need repairing or customer accessory needs that have to be met, I thrive on problem-solving and process improvement. I like to plan the work, then work the plan—meaning one has to know what they are trying to fix before executing,” says Chapman. “I’m a service guy, we tend to be realists, and I've found that almost everything can be broken down into the problem, the cause and the correction to find a solution. I look forward to bringing this mindset to my new role to bring our dealers and customers a true OE-level experience…” VP of Operations Jamie Cheek adds, “We're thrilled to have Phil take the helm in our Parts & Accessories Division, his extensive industry experience and diverse skillset will greatly benefit our team. We look forward to seeing what Phil brings to dealer showrooms for HISUN USA customers."