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SHIFTING GEARS: WELL-DESERVED PROMOTION FOR “DEL IN PARTS”

  • Dealernews
  • Jul 05, 2024

 

 

 

For those of you born after the 1980s won’t get it, but Wendy’s went on a run of famous TV spots with little old lady Clara Peller asking, “Where’s The Beef” and in a promotion for their chicken niblets noting the other guys used processed chicken parts that were fused and then cut up into pieces again— the punch line was “parts is parts.”  https://www.youtube.com/watch?v=OTzLVIc-O5E

At Central Powersports Distribution — home to a variety of alternative OEMs, including AJPElectric MotionRieju and SWM in the U.S. plus a host of aftermarket items like Funnel Web FiltersViral Goggles and X Grip Tires — has promoted from within their ranks, because parts in not just parts! “Delbert Sheltrow — who everyone knows as "Del in Parts" — has been moved from Aftersales/Parts to Inside Sales, says CPD CEO Mark Berg. “With the extensive knowledge Del has built up working with all of our companies, we believe this will be a good move for CPD and our dealer network!”

Berg adds, “Delbert's new role will increase communications with our dealer network, the OEMs, and aftermarket companies. Del has been working hard to train a new employee the ins and outs of the shipping/parts department.” Look for “Ron in Parts” to pick everything up quickly and confidently to get your orders out quickly and correctly.

“It is our goal to help dealers out every way we can, and we believe this change will do just that,” concludes Berg. “If you need to contact “Ron In Sales at parts3@cpd-usa.com

Delbert's email will remain parts@cpd-usa.com

 

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