Shifting Gear at Triumph Motorcycles, Part II as former magazine guy John Howell makes good! Howell has shifted from scribe to OEM Marketing Director.
After starting as an associate editor in 1991, Howell worked his way up the ranks of TransWorld Media, Time4 Inc., Bonnier and TEN. He eventually worked his way up to content director and associate publisher before venturing into the ad agency side of the business in 2010.
He went client side for Suzuki Motor of America Inc.’s agency of record, Questus, as an account director, and eventually, director of regional advertising. After a five- year stint with Questus, John joined GearShift advertising, Yamaha Motor USA’s agency of record for three years, before joining Triumph.