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  • Dealernews
  • Jul 31, 2020



Vance & Hines is bringing a bigger toolbox to the Sturgis motorcycle rally than ever before. "Vance & Hines was born at a racetrack and grew up at rallies all across the country,” says V&H president Mike Kennedy. To that end, Vance & Hines will have displays in two locations: the City of Sturgis at J&P Cycles and in Rapid City at Black Hills Harley-Davidson. Both displays are based out of the company's 53-foot rally trucks and feature a full selection of the company's Air, Fuel and Exhaust products. 

Experts from V&H HQ in California will be staffing the displays and technicians will be doing product installations on-site for customers who want to get the look, sound and feel of Vance & Hines products immediately. "We've changed things a bit to protect our employees and our customers, but motorcycling will always be about freedom and the open road,” claims Kennedy.

Many have said that motorcycling is the ultimate "social distancing," enjoyed by groups of friends while safely distanced at one car length per ten MPH. That familiar philosophy guides the customer experience for Vance & Hines at the rally. This year, visitors will see signage encouraging visitors to distance from others, staying "a motorcycle apart." 

The Vance & Hines toolbox will include face masks for anyone who needs one and hand sanitizer will be as common as the rumble of big V-Twins. Vance & Hines employees will sanitize displays after each customer interaction and will regularly clean and sanitize all areas of the exhibit, both public and non-public spaces.

Both Vance & Hines locations will open on Saturday, August 1 and operate through Saturday, August 15. “Being at Sturgis feels like going home for us, so we, along with many of our customers, won't miss being there," concludes Kennedy. 

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