When Matt Levatich unveiled Harley-Davidson’s plans to roll out 100 new motorcycles and build 2 million new riders a couple years ago, the skeptics came out of the woodwork! However, Harley’s 10-year plan just accelerated with the purchase of STACYC e-drive balance bikes.
“We’re thrilled to have STACYC become part of the Harley-Davidson family,” said Harley-Davidson Senior VP of Marketing & Brand Heather Malenshek. “The STACYC team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere.”
As a subsidiary, a Harley-branded version of STACYC’s 12-inch and 16-inch models will be available to select Harley-Davidson dealers. The branded products will be available in the U.S. in the third quarter of 2019. Non-Harley branded bikes will continue to be sold through STACYC’s existing distribution network.
STACYC has inspired more than 6,000 new riders to join the sport since its inception. The company continues to serve as a catalyst for engaging riders at an early age and has been first to market with an entirely new category in both the motorcycle and bicycle markets. “After a few conversations with Harley-Davidson, we realized that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned,” said STACYC founder Ryan Ragland. “The opportunity to work with the team at Harley-Davidson and have the support to carry out our mission to create the next generation of riders is exciting. Together we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.