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  • Dealernews
  • Jul 16, 2019


Tim Buche


Erik Pritchard


MIC CEO Tim Buche is set for a new role at #2 Jenner Street beginning Nov. 1, 2019. Erik Pritchard, president of SVIA and ROHVA and general counsel for all associations, has been selected by the respective boards to be CEO and president of all four associations at that time. “Even though I have the same passion for the success of all our respective association members as I did when I assumed this role nearly 25 years ago, this succession has been planned for several years to ensure an orderly transition," says Buche. “Erik has proven to be an effective leader since he joined us in 2014 and assumed the presidency of SVIA and ROHVA two years ago. With exciting new initiatives under way at the associations, Erik is the right leader to work with staff to continually improve to achieve strategic plans and priorities.”

To ensure a successful transition, the first phase of the CEO succession plan was actually initiated in late 2017 when Pritchard was promoted to president of SVIA and ROHVA, assuming those roles from Buche, who continued as CEO.  As part of phase 2, in November Buche will transition to a consultant for the associations.

“Tim has worked tirelessly since his very first day to make each of the associations the pillar of their respective industries, and on behalf of the MIC board we will be forever grateful for his commitment to excellence,” said Paul Vitrano, MIC board chair and senior assistant general counsel at Indian Motorcycle and Polaris Industries.  “He has been sharply focused on advancing the needs of our members and fellow riders to the highest levels of government and with blue ribbon research institutions, and all our members have greatly benefited from his leadership and dedication.”


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