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SUMMER TIME SCOOTER SURGE

  • Dealernews
  • Aug 24, 2022

 

New unit scooter sales surged 16.2% in the first half of 2022 as high gas prices and unclogging of the supply chain, notes Motorcycle Industry Council CEO Erik Pritchard. "Fuel prices are expected to remain high, though they have eased slightly since the historic highs we experienced in May and June. During previous spikes in fuel prices, our industry saw an influx of new and returning riders seeking an efficient commuting alternative."

He suggests now is the time to make hay while the sun shines. "With two years of increased sales, can we leverage this spike in fuel prices to attract even more new riders, while keeping the tens of thousands of new riders who purchased during the pandemic riding? Will increased fuel prices incentivize riders to take their bikes out of the garage more often and encourage newer riders to keep riding, helping to build more lifelong riders?"

Certainly, the MIC is focused on developing new and future riders with its market expansion initiative, Ride With Us. "This year we have diversified the locations and events where we bring RWU Moto Intro experiences," adds MIC VP and Director of Ridership Cinnamon Kernes. "In May, we helped reporters and content creators attending the Motor Press Guild event in Malibu experience their first ride, and later this summer, attendees of the California Capital Airshow in Sacramento will have the opportunity to experience Moto Intros."

 

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