Just six months after rolling out the Talon 1000X and 1000R — and just weeks after we toured the factory in South Carolina — Honda doubled up, literally. Wraps came off the brand new 4-seater Sport Side-x-Sides at the Power Lab 2019 dealer event in early June. See full coverage of the event in the current issue of Dealernews: https://www.dealernews.com/Digital-Edition
“In 2013 we laid out our plans to get into the Side-x-Side market and how we were going to step-by-step get into multi-purpose machines, build a firm foundation with product and technology and also planning for other categories,” explains Chuck Boderman, Vice President of American Honda’s Powersports Division. “At this point we have just had our 4-wheeled experiential meeting and being able to share the progress we have made together over the past 6 years with our dealer network has been really exciting and impressive."
Boderman talks Talon, ATVs and outlines Honda's game plan for the coming years in Part II of this Dealernews Live! exclusive.