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  • Dealernews
  • Feb 17, 2021


Harley-Davidson has appointed Edel O’Sullivan Chief Commercial Officer (CCO). O’Sullivan will replace existing CCO Larry Hund, who retires from The Motor Company following 18 years of service, on April 2, 2021. Effective March 1, O’Sullivan will bring her extensive omnichannel experience to the motorcycle market, focusing on commercial excellence and organizational change. “Edel has an excellent track record of effectively building commercial and organizational strategies, based on clear market and consumer insights, that deliver strong financial and operational results,” said Jochen Zeitz, chairman, president and CEO of Harley-Davidson. “She will bring new perspectives and capabilities to our leadership team as we execute the priorities of our 5-year strategy, The Hardwire.” Most recently a partner at Bain & Company for the past 14-years, she led the development of major corporate transformations, including the strategic delivery of profitable growth initiatives across multiple industries, with an emphasis on retail, advanced manufacturing and OEMs. Previously O’Sullivan worked in financial planning and analysis for Procter & Gamble. O’Sullivan holds a Bachelor of Chemical Engineering from the Universidad Simon Bolivar in Caracas, Venezuela, and an MBA with distinction, from Harvard Business School.

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