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THE RIDE IS CALLING

  • Dealernews
  • Jul 06, 2020

 

Comoto Holdings – parent company of RevZilla, CycleGear and J&P Cycles – raised $100,000 during Comoto’s “The Ride Is Calling” campaign. The National Motorcycle Safety Fund, the Kurt Caselli Foundation and the Motorcycle Relief Project will each receive one third of the funds raised. 

“That The Ride Is Calling campaign collected so much during this stressful time in our country proves once again that motorcyclists are generous and caring individuals who want to see a safer riding environment and help other riders in need,” said Robert Gladden, MSF’s VP, training operations. “The $33,300 from Comoto is among the largest donations the National Motorcycle Safety Fund has received in its 40-year history, and will be put to good use in advancing its mission.” 

The Ride Is Calling campaign consisted of a charity ride June 19-21, in which Comoto donated $1 for every 10 miles ridden by over 3,000 participants; a pledge of 5% of all in-store and curbside pick-up sales on June 20 from 148 Cycle Gear, J&P Cycles and RevZilla locations; and contributions from more than 32,000 individuals who visited the charity ride pages on each of the brands’ websites throughout the month. 

Comoto selected the National Motorcycle Safety Fund – the non-profit arm of the Motorcycle Safety Foundation – as one of the recipients due to NMSF’s long history of advancing research, rider education, and motorcyclist safety. Since 1980, NMSF has worked to increase rider safety and motorcycle awareness through the production and distribution of educational materials, public service announcements, and riding tip booklets, as well as funding risk-factor research and other motorcycle safety initiatives administered by the Motorcycle Safety Foundation, the global leader in motorcycle rider training, curriculum development, and education delivery systems. 

Individuals and businesses can make a tax-deductible contribution to NMSF anytime by visiting NMSFund.org

 

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