Ski-Doo is committed to promoting responsible riding and increasing its efforts to empower all riders in the powersports communities to ride responsibly and rethink the way they approach safety, environment and riding etiquette this winter. By hosting a series of Avalanche Awareness Seminars, expanding its Safety Partnerships, bringing back their Snow P.A.S.S. program and launching International Snowmobile Safety Week, the BRP brand is pledging to step up its snow game.
“As a leader in the snowmobile industry, we have a responsibility to grow the community of responsible riders, educate our community on preserving our winter playgrounds and generate positive experiences,” explains Jérémi Doyon-Roch, Manager, Global Marketing, Snowmobile & Cross Brand Initiatives at BRP. “Every action and initiative we take at Ski-Doo is to ensure our sport flourishes today and for future generations of riders. In addition, by working with local organizations, associations and clubs throughout all of our programs, we are helping to ensure riders know where they can safely enjoy the snow and, most importantly, return home to do it all again the next day.”
Now Ski-Doo is encouraging the entire community to “Take the Pledge for our Playgrounds” ⎯ a collective effort to preserve access to trails on private and public lands. Trespassing and illegal off-trail riding is threatening snowmobile access. The brand encourages all snowmobilers to be responsible and pledge their commitment to ensure the sport continues to flourish today and for future generations of riders.
Protect.Access.Sustain.Support.
For a second year in a row, the Ski-Doo Snow P.A.S.S program returned to help fund community-led projects that improve the sport of snowmobiling. As of today, it has provided $881,000 CAD in funding towards more than 175 projects. In partnership with its network of dealers, Ski-Doo’s grant program offers up to $5,000 in matching funds to grassroots associations and clubs engaged in the many activities that ensure the health of the sport.
In addition to bringing back the P.A.S.S. program, Ski-Doo plans to kick off a 2023 international initiative. From January 14-22, Ski-Doo and BCA will piggyback on safety week awareness messages to educate the riders on code of conduct to protect the social acceptability of the sport. To do so, ambassadors of the brands will be asked to create and share content with their communities, and reinforce the key pillars of Responsible Rider: safety — get the gear; environment — get the forecast; and etiquette — get out of harm’s way. Stay tuned on Ski-Doo social platforms to view the content.