Did you buy something during Amazon Prime Days (October 13 and 14, 2020)? Did you buy something from Amazon or any of the other retailers – like Target, Walmart or Best Buy – that were holding big sales of their own to compete with Amazon’s members-only shopping event? According to Dr. Paul Leinberger’s next column, Black Friday has already started!
“If you purchased anything during Prime Days, you helped to kick-off the 2020 holiday shopping season. Christmas in mid-October? Yes. Like everything else we have experienced in this most unconventional and tragic year where one week feels like an entire year, expect both consumers and retailers to behave differently in the run-up to Christmas. Consumers remain anxious and uncertain and as they think about holiday shopping, they worry about restrictions on how many shoppers can be in a store at one time and worried that online orders may not arrive in time.”
How do you get ahead of this new buying cycle? You will have to read Dr. Leinberger’s column in Dealernews. Better yet, he and partner Stephen Denny have a new book out… just in time for the 2020 Holiday Shopping Season! Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World will be in bookstores on November 1, 2020. It is already available now for pre-order at Amazon, of course.