New full service agency Piloteer will take flight at AIMExpo in Columbus, Ohio, next week. “AIMExpo is where the industry comes together and what a perfect place to launch our brand,” says Managing Partner, Joe Morden. “We will be shooting video in the lobby of attendees describing their ‘first time’ on two wheels.”
Piloteer is a pairing of Michigan-based advertising agency TMV Group with the West Coast marketing and design team led by veteran Tony Cavaliere and industry insider Eric Anderson. The new venture will focus specifically on the powersports industry and will service OEMs as well as aftermarket manufacturers and suppliers.
“Everything about this new venture speaks to the spirit of the motorcycle industry, from our company logo to our collective attitude,” explains Cavaliere. “When we say, ‘We’ve been doing this full throttle for years’, we’re referring to an unwavering obsession with elevating brands. With our extensive powersports background, we have a lot to offer an industry in transition.”
Piloteer will launch with a team of approximately 20 employees with offices in Southern California and Michigan. The company offers a full-service menu of advertising, marketing, GTM strategies, photography, videography, media placement, dealer engagement, special events production, lead generation, social media and even distribution.
“Combining TMV’s decades of branding experience with Eric and Tony’s depth of expertise in the powersports industry makes Piloteer the perfect marketing partner for any brand with two wheels,” adds Co-founder Bill Morden. Individually, the agency principals have branded and launched everything from Hellcats and ROXORs to beverages and bar nuts.
To fly with Piloteer, call (949) 682-9990 or click piloteeragency.com