What goes around comes around. Triumph has come full cycle from its origins as a bicycle purveyor to a 118 years of motorcycles (more or less) back to bikes with the launch of the “Trekker GT” e-cycle. Recognizing the emerging e-bike biz and the opportunity for a solid network of powersports dealers to bring it to market, Triumph put the wheels into motion. An embargoed press release was issued to select media sources and then the bike was launched exclusively through the dealer network.
“I was sold on it when I first saw it,” says e-bike advocate and #1 Triumph dealer of all time, Tom Hicks. “That is why I had the first one in the country on display in my showroom a couple months ago.” See the full story in the current issue of Dealernews: https://issuu.com/dealernews/docs/issue__6_june_2020/38
“It is a great all-around bike, the price point is phenomenal and it is a Triumph. I am an e-bike evangelist and Triumph’s top fan so this is the best of both worlds for me…. And did I mention it is a Triumph?” See Triumph's new Trekker here: