"We're working hard to be ready for a record number of dealer attendees and a building that's jam-packed with great products," says Tucker Powersports’ new VP of Marketing Lesley Madsen. "I'm excited to feel the energy in the hall this year. We all want the world to get back to normal, so now let's get back to business." Team Tucker is running full throttle in preparation for AIMExpo as staff and exhibit planners prep the “Tucker Campus” set to take over AIMExpo floor space in Las Vegas February 15-17.
All of the distribution giant’s sales reps will be in Las Vegas participating in product training and helping their dealers at the trade show. The company will offer show specials on orders submitted by dealers while in Las Vegas. "This year's show is a huge step forward in delivering exactly what our customers need," continues Madsen. "It's a gathering place for dealers and the industry, an opportunity to learn about the changing marketplace and to celebrate the tremendous innovation we are seeing in the powersports aftermarket. Only 50% of the dealer attendees are identified as Tucker dealers, so we think we have an opportunity to bring more dealerships into the Tucker family at the show."
To that end, Tucker’s exhibit space is devoted to creating an experience highlighting the distributor's "owned" brands as well as several of the products which are exclusively distributed by Tucker. Tucker's space will be in the center of the show, offering easy access to many of Tucker's partner companies, as well as to the New Products stage. Tucker will highlight several products that have never been shown to the public before, including Forcite Helmets, the newest products from Dainese and Answer Racing's 2023 product lineup.
The company will also announce several new products and new partnerships at the show. Product unveils will be augmented by investment in its people. Not only will Tucker be showing its latest products, but the company will also highlight Tucker University, the company's training program, which allows dealership staff and Tucker field reps to stay "in the know" for the latest news and information.
"As the excitement for the upcoming show continues to build, we want to thank Tucker and the hundreds of other exhibitors for the commitment they are making with us to create the powersports event of the year," adds Andre Albert, director of marketing and events, Motorcycle Industry Council. "I for one can't wait to see all the new products Tucker is unveiling at the show."