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  • Dealernews
  • Mar 24, 2020

Marc McAllister 

Sebastian Bretschneider 


Harley Guy In, Private Equity Guy Out!

Former Harley-Davidson executive Marc McAllister is the new President and CEO of Texas-based distribution giant Tucker Powersports. McAllister replaces Sebastian Bretschneider who has left the company, effective immediately. 

“Marc has tremendous experience in powersports and in driving business growth," claims Greg Ethridge, chairman of the company’s ownership group. "That’s what we need at Tucker right now. Marc understands the powersports industry and the challenging business issues that our dealer/customers face. He is a motorcycle rider and he's also a former board member of the American Motorcyclist Association and the European Motorcycle Manufacturers Association"

McAllister held a variety of roles at Harley-Davidson during his 24-year tenure with the company. After starting in product design and supply chain, he moved to senior roles leading the company's sales and growth in Europe and Asia. As Vice President and Managing Director of Global Markets and previously the Asia-Pacific region, McAllister led sales, marketing and operations of the Motor Company while working closely with powersports dealers in each region. He also represented the company with board positions at the American Motorcyclist Association and the European Motorcycle Manufacturers Association.

"I'm excited to dive in and work with the Tucker Team," said McAllister. "My experience building a strategy and structure that delivers growth is important for Tucker right now. And it needs to be done while supporting our customers and partners in this difficult time. This is a tremendous opportunity for me to help strengthen the Tucker brand and the motorcycle industry." 

Bretschneider had been Tucker since mid-2019 after filling the Presidents position that had been open since September of 2018, as noted in our July issue: Bretschneider had worked as CEO and Chief Transformation Officer for a number of private equity companies in several industries before joining Tucker Powersports and was said to be a specialist in businesses going through transformation at that time. 

Meanwhile McAllister moved into the Tucker role in absentia for now. Due to the company's work-from-home employee health rules, he will be working from his home office in Wisconsin for the near term.




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