Tucker Powersports is ready to charge into Las Vegas for AIMExpo... Literally. “The addition of electrification in powersports is inevitable,” say Tucker CEO Marc McAllister. “From an aftermarket perspective, we recognize the need to support dealers and the industry by offering new products and accessories that complement all levels of electrification, from high-performance electric motorcycles to eBikes and eScooters.
"Dealers need to understand the importance of integrating electric vehicles and accessories into their product offering – it won’t be an option, it will be a requirement for a dealer’s viability."
“Electric vehicles will play an integral role in the future of powersports – there is no doubt about that – but there are a lot of questions that still need to be answered” adds Andre Albert, director of marketing and events for the Motorcycle Industry Council. “We hope that by bringing together these experts, they can help us prepare for what’s to come so we can best serve our customers.”
To that end, experts in electrification will gather on stage at AIMExpo 2022 to discuss the latest advancements in and the future of motorized transportation and recreation. Two roundtables will be held during the biggest powersports industry trade show in North America at the Las Vegas Convention Center, January 19-21.
Headlining the first of two panels on Wednesday, January 19, will be Marc McAllister, Zero Motorcycles director of communications Dan Quick and Bill Jenkins, senior vice president, sales and operations, Kawasaki USA. They will discuss issues most important to dealers today including:
• What customers do you lose forever by phasing out ICE products?
• Dealer model; does it survive? How does it survive? Tesla, Rivian, Lucid, and others are going around the dealer model.
• What pros/cons does that offer for OEMs? Dealers? Consumers?
• Have consumers forever changed to be more on-demand or online first/online only in their shopping behavior?
• Are EV buyers still in need of convincing? Or is it that they already know they want EVs and it’s just the dealers need to change their approach in selling to them?