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  • Dealernews
  • Jun 22, 2021


With last week’s announcement of AIMExpo returning to Las Vegas and this week's Come Ride With Us market expansion campaign gaining smiles — and hopefully many more miles from riders — the wraps are coming off some of the good work that MIC has been doing on behalf of the entire industry. Dealernews has been all-in with MIC since the magazine was re-launched at AIMExpo’s first stop in Las Vegas. 

Dealernews owner Bob Althoff was an early volunteer and served as chair of the MIC Dealer Advisory Council. He says, “Here at Dealernews we are thrilled with the announcement that AIMExpo is back with an in-person gathering of the industry in Las Vegas next January. It has been far too long since we have been able to come together as an industry, share fellowship, exchange ideas, broaden our horizons through education and do business face-to-face.”

We are also honored to have been a media partner for AIMExpo, and to serve on the MIC Aftermarket Committee, Dealer Advisory Council (Bob) and MIC Board (Robin). Yes, we are all-in for MIC and its efforts to advance our industry. 

It is time for us to reconnect as an industry and connect with new riders who accept the call to come Ride With Us. 


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