Husqvarna Named “Best Of Best”
Honoring outstanding product and communication design, The Best of Best Automotive Brand Contest is an independent German Design Council competition for automotive brands. The contest draws attention to the fundamental importance of brand design and pitted Husky against the biggest industrial design teams in the world.
The VITPILEN 701 AERO concept is a collaboration between Husqvarna Motorcycles and Austrian design agency KISKA which we saw at EICMA in Milan last year. “The Best of Best Automotive Brand Contest award for the VITPILEN 701 AERO concept underlines Husqvarna Motorcycles´ ongoing resurgence, with record sales growth posted year-on-year since 2014,” says Husqvarna HQ.
Built around a modern single-cylinder engine with an elevated power output, the AERO concept features a sporty look that hints at the potential for a more performance-oriented future for Husqvarna Motorcycles’ street range. Combining an appealing classic design with thrilling performance, it aims to deliver an experience that recaptures the pure exhilaration of riding a motorcycle.
Here is what we saw unveiled at EICMA: