The past few months have been an inflection point for Fox... and retailers around the world. The recreational industry has seen a growth surge in participation across motorcycles, mountain bikes and electric mountain bikes with both new and returning riders. Never before has there been a better opportunity to invite new riders to join these sports.
"The investment in talent and culture is job #1 as we set our sights on the future of Fox,” explains CEO Jeff McGuane, who joined the brand one year ago. “Our promise to deliver the most inspired experiences begins with building the most inspired team." Although the shopping challenges over the past few months have led to a focus on unit sales, riders are now choosing apparel and equipment to complete the experience from brands they trust, like Fox.
Fox has always been driven to make the best products available, and to make great products, you need a great team. "I am extremely confident in our team and excited about what we have in the works, right now and for the future. The experience and vision they have will propel us into the next chapter of Fox,” he concludes.