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  • Dealernews
  • Jun 16, 2020



Some 60 custom builders from 10 different countries are set to show up for the “No Show” – a week-long online motorcycle show that brings together Harley-Davidson’s global community. “The No Show is a platform that provides everyone from enthusiasts to new riders a place to converge and celebrate the diverse artistry that comes with custom builds,” says H-D brand director Patrick Holly. 


This virtual event gives those builders coming from the postponed Mama Tried, Congregation Vintage Bike & Car, and Born-Free motorcycle shows a chance to share their hard work. However half the field of men and women were invited by Harley-Davidson and span a range of style, era and geography. The bikes will be rolled out in batches every day for five days with awards being given out at the end of the week.


A personal video of each builder walking them through his or her masterpiece. Dotted throughout the bikes will be all the nuts and bolts of every motorcycle show—music, merch and awards. After checking out custom builds, attendees can scroll to the virtual “stage” to listen to acoustic sets by The White Buffalo, Hollis Brown and The Kenneth Brian Band. There is also a “merch booth” featuring ultra-limited-edition T-shirts. “As a way to show our gratitude to the builders that helped make The No Show possible, 100% of show T-shirt sales will go directly to each invited builder,” adds Holly.


On the last day of the show, Sunday, June 21st, three builders are to be recognized for their achievements in ingenuity, artistry, self-expression, and ability to pave a new road in customization. One winner will be selected from each of the following categories to receive a one-of-a-kind award created by Harley-Davidson designers:


-Media Choice Award: chosen and presented by journalists from industry-leading motorcycle publications.


-H-D Styling & Design Award: chosen and presented by Brad Richards, vice president of styling & design at Harley-Davidson and long-time garage builder.


-Harley-Davidson Museum Award: chosen by the museum staff and presented by Bill Davidson, vice president of the Harley-Davidson Museum and great-grandson of Harley-Davidson's Co-Founder William A. Davidson.


Go to The Motor Company’s Instagram account here:



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