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WPS Cranks Up The Heat!

  • Dealernews
  • Feb 28, 2019


Western Power Sports is now distributing the full range of 12V powersport and 7V battery powered heated gear from California Heat. “WPS loves the entrepreneurial spirit that companies like California Heat embodies,” says National Sales Manager, Ronnie Wehr. “California Heat saw a need in the industry for comfortable heated equipment, developed it, and now with WPS, will be able to distribute it quicker and easier to dealerships throughout North America.” California Heat's Finewire™ heating elements are composed of interwoven, highly conductive microfibers that have a heavy-duty coating applied. This superior craftsmanship creates an extremely durable product that heats up quickly and has a lifetime warranty so that dealers don't have to worry about being in the hot seat should there ever be a problem. 

WPS has become the fastest growing distributor in the powersports industry due to their outstanding service and product offering coupled with outstanding delivery and distribution. This appealed to the California Heat family. “We knew from the moment we met the WPS team that the partnership was meant to be,” claims Jennifer Ambrose, California Heat's Director of Corporate Relations. “Both companies have built a family business based on customer care and with consumer feedback driving their solutions. It's that family feel combined with superior service that makes this partnership successful.”

Get the holeshot of spring sales by contacting WPS for details on the California Heat program:



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