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Yamaha Outdoors XTR Challenge

  • Dealernews
  • Nov 20, 2018


Kudos to Yamaha Outdoors for getting butts in seats and giving customers a taste of competition with the #XTRChallenge. Held this past weekend at Loretta Lynn's Ranch, Yamaha's XTR Challenge put YXZ1000R and Wolverine owners up against a demanding Side-by-Side course. According to Steve Nessl, Yamaha's group marketing manager, many opted for Yamaha’s new Adventure Pro GPS navigation tool to find their way through the rugged, technical trails. The weekend also featured food, family activities and a concert headlined by country music star Josh Gracin.


“Our inaugural XTR Challenge was a great success as Yamaha enthusiasts from all over joined us to put both themselves and their SxS vehicle to the test in some pretty extreme off-road conditions,” said Nessl. “Wolverine and YXZ owners alike proved themselves to be as Proven Off-Road as their machines, with many battling through adverse conditions to finish the course, and did so with a smile on their face. All involved are already looking forward to next year and Yamaha would like to thank to MX Sports and Loretta Lynn Ranch for playing a vital role in ensuring the success of our first ever Yamaha XTReme Terrain Challenge.”


Plans for next year’s XTReme Terrain Challenge are already in the works, with dates to be announced in early 2019. All participants at the inaugural XTR Challenge are guaranteed a spot in next year’s event should they choose to return for another chance to tackle the course.


Every Yamaha SxS is assembled at Yamaha’s U.S. factory in Newnan, Georgia, for worldwide distribution.

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