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Zeroing In On Columbus

  • Dealernews
  • Aug 20, 2019


Lead by their new SR/F flagship, Zero Motorcycles is returning to the AIMExpo in Columbus, OH, on September 26-29, 2019. "We’re thrilled to be showcasing the 2020 Zero Motorcycles product line at AIMExpo in September,” said Sam Paschel, CEO, Zero Motorcycles. “AIMExpo attracts the most influential and successful powersports dealers in North America, and we’re fortunate to count many of our most valued business partners among those who will be in attendance.”

That being said, Zero is in the market for more dealers. “Expanding the dealer network is a priority for our 2020 strategic initiatives,” says Zero’s Director of Sales & Dealer Development Mike Cunningham. A former Dealernews cover dealer himself, Cunningham has a pretty good idea of the caliber of retailer Zero is looking for.

Since 2006, Zero Motorcycles has established itself as one of the leading manufacturers of electric motorcycles and has built a thriving business with a global supply chain and extensive distribution network. Utilizing the most powerful and energy-dense EV technology in the powersports industry, these powerplants provide riders with an effortless delivery of power while reducing the emission.

That single prototype from 13 years ago has spawned an entire electric motorcycle range, which includes the off-road Zero FX, the stealthy supermoto FXS, the naked street Zero S and SR, the versatile DS and DSR as well as the all-new Zero SR/F, which brings greater muscularity and the latest technology to the range.

“As the Powersports Industry introduces more alternative-powered vehicles to the market, it is one of AIMExpo’s top priorities to showcase these products and highlight the latest innovations within the industry for dealers and consumers,” adds Andre Albert, Director, Sales and Marketing, MIC Events. “Electric motorcycles are not just an evolution of the current market but also represent the opportunity to reach potential new buyers.”

Zero will be demo area and Booth #1435 at AIMExpo

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