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WHAT’S IN IT FOR YOU?

It is Up To You To Save Our Industry

THE BIG ASK:

Is It Time To Rethink Powersports World

A BLUEPRINT FOR SUCCESS 

By Bob Althoff

News

09/05/2025

The Beast From The East Damon Bradshaw is passing his Charlotte Supercross mojo on to Cooper Webb for the first round of the SMX Playoffs.

All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

Bagger Racing League has its luggage packed and will be roaring into NVP full speed this weekend!

Speaking of packing your bags and heading to Milwaukee, LiveWire’s move back to Juneau Ave. has been completed and Harley-Davidson’s EV spin-off is charging ahead.

09/04/2025

Stark says they are “the fastest-growing Spanish company ever in history” — and on the gas… um, charge.

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Shifting Gears

09/04/2025

When we ran the OEM Update on the “new” Sherco in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt!

Gryphon is thrilled to announce that Scott Lockhart has joined our sales team as the Eastern Canada Sales Manager.

08/29/2025

Most recently Vice President of SW-MOTECH USA (and still Management Team Member for Women Riders Now), Sarah Schilke announces her latest industry gig.

08/27/2025

Former Race Winning Brands V-Twin Technical Sales Manager David Zemla has packed his bags to join global motorcycle luggage leader SW-MOTECH.

08/20/2025

Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.

08/15/2025
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Recent Issues

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Videos

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Facebook

Icon's expanded eyeports improves riders world view

Total reactions: 5

Shocking stuff from @ohlinsusa.

Total reactions: 6

#SundayFunnies

Total reactions: 4

Expansion in Newnan according to The Newnan Times-Herald

Total reactions: 5
1 Comments

It’s all for sale at High Country Motorsports Cheyenne

Total reactions: 4

Head to head and Bagger Racing League race ready!

Total reactions: 17
2 Comments
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In Case You Missed It

08/08/2025

Shades of the old Dealernews DealerExpo in Cincy and Indy: From expert-led sessions to spontaneous hallway conversations, The National Powersports Dealer Association DealerConnect event delivers face-to-face value you can’t get from a webinar or workshop alone.

AppOne Steps Up Support At DealerConnect

KYMCO USA has launched a next-generation maxi-scooter built for riders who crave power, comfort, and cutting-edge innovation —the AK550i Premium. Delivering the best of both worlds.

Beat click & order! Maxxis is expanding its successful Accelerate dealer incentive program to support even more brick and mortar powersports dealers.

“Well it took longer than expected, but its official and my whole team is super excited to announce we are now a Polaris Dealer,” confesses CPS General Manager/Operator Kevin Dunn.

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