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When Bridgestone rolled out Bridgestone Moto University back in May, a new SPIFF Rewards was implemented to get dealership sales personnel gain in-depth knowledge of Bridgestone motorcycle tires through engaging and accessible training modules.
Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers.
Not the TV show — Bobcat added some star power to the nation’s park and recreation areas as part of its “Doing Work Worth Doing” program.
Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.
Shifting Gears
Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.
National Powersport Auctions picks up a trio of talented Territory Sales Managers and makes key updates to its sales team across multiple regions.
Harley-Davidson, Inc. has announced that its Board of Directors appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025.
James Jordan is now the owner and president of Sherco US.
Industry veteran Kevin “KJ” Johnston embarks on a new adventure within the Piaggio Group Americas operation, shifting from Northeast Regional Sales Manager to Director of Dealer Development.
#ShiftingGears Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China. Denago PowerSports announced Duke would be succeeding Steve Lawler who was retiring…instead Denago doubled up and brought both industry experts to Shanghai (see coverage here: https://issuu.com/dealernews/docs/issue_6_june_2025). Duke brings three decades of experience to his new Marketing Manager role, including stints as editor-in-chief of Motorcycle.com for more than a decade and most recently 45 issues of American Rider magazine. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-51/
BOBCAT STARS ON PARK & RECREATION PROGRAM Not the TV show — Bobcat Company added some star power to the nation’s park and recreation areas as part of its "Doing Work Worth Doing" program. For every shared photo between July 1-31, 2025, #Bobcat donated $10 to NRPA, with a goal to contribute up to $150,000 to support environmental preservation. “Community is at the heart of everything we do,” said Laura Ness Owens, Bobcat VP of brand & marketing. “Our partnership with the NRPA allows us to contribute to the creation of vibrant, sustainable park and recreation spaces that benefit people of all ages.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/bobcat-stars-on-park-recreation-program/
BRIDGESTONE ROLLS INTO WPS Back on August 1, Bridgestone Motorcycle USA announced Western Power Sports (WPS) would begin distribution of #Bridgestone street and off-road MC tires through its multiple distribution centers. “This further strengthens WPS’ position as the industry go-to for all aftermarket powersports needs,” says VP of Sales Trey Turner. “At #WPS, we are customer-centric and always looking to enhance our industry-leading offering. Our dealer network is our compass, and we’re excited to announce the addition of the Bridgestone tire line to our portfolio. Bridgestone represents the pinnacle of performance and reliability—delivering a race-proven, street-ready tire that today’s riders demand. This is about giving our dealers more tools to win.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/bridgestone-rolls-into-wps/
BACK TO SCHOOL WITH BRIDGESTONE When Bridgestone Motorcycle USA rolled out Bridgestone Moto University back in May, a new SPIFF Rewards was implemented to get dealership sales personnel gain in-depth knowledge of Bridgestone motorcycle tires through engaging and accessible training modules. Learn about product features, performance benefits and tips to help you connect with customers more effectively… and get paid to do it! Each sale earns a preset reward amount (e.g., $X per tire sold). Although the SPIFF was originally intended to run for a limited introductory period, Bridgestone has extended the incentives to run through the “back to school” cycle. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/back-to-school-with-bridgestone/
In Case You Missed It
Already billed as the world’s largest motorcycle swap meet, AMA Vintage Motorcycle Days is even bigger for this year!
“Fans loved the thrill of seeing these roaring racing machines take to the track last year,” exclaims Bagger Racing League founder Rob Buydos.
#SheffieldSez: Come To DealerConnect
Don’t threaten us with a good time for a great cause! National Powersport Auctions will once again host “Auction For A Cause” — a live fundraising event supporting youth programs, injured athletes, and families facing pediatric brain tumors — at AIMExpo 2026.
Who better for personnel posting news than HR? LeMans Corporation announces the appointment of Amy Stalker as VP of Human Resources
