OF... BY... and FOR the Dealer
Welcome to DEALERNEWS. Here, we’re going to discuss HOW we can become better powersports retailers. And more importantly, we’re going to discuss WHY we should.
I’m Bob Althoff, and my business is A.D. Farrow Co. Harley-Davidson. We have three Dealerships in the greater Columbus, OH, metro area. Like you, I stay busy running my businesses, taking care of customers and trying to stay abreast of the issues that affect us.
Dealernews is not only a historic masthead, but from 1965 to 2015 played a critical role in the health of our $24 billion industry. Here is where we learned of best practices, where we explored important issues and where we competed against each other for national honors. Dealernews is The Voice of the Powersports Retailer – our advocate, our repository for information.
OF THE DEALER
In May 2016, I purchased Dealernews – including its print and online archives, its digital assets (including the DealerNEWS ALERT enewsletters), and the Top 100 Dealer Competition. In selling Dealernews to me, its former publisher, UBM Advanstar, ensured that Dealernews’ future would now be in Dealers’ hands.
Stan Simpson, industry icon and immediate past Chairman of the Board of the American Motorcyclist Association (shown at left, with me), and Scott Johnson, owner of Basic Media, joined as equity contributors.
More than a dozen Dealer principals from the United States and Canada signed on as advisers. Former editor Mary Green was asked to come back and help relaunch the Dealernews editorial engine.
We’ve all been pretty busy. Simply put, we have rebuilt Dealernews to become a unique, premium resource for you to use in furthering your business.
BY THE DEALER
Dealernews works closely with Dealers across North America to examine the issues and challenges facing our business. Dealers collaborate on editorial projects – from requesting editorial investigations on issues of the day, to analyses of business tools, to surveys and research projects that will help us do our jobs better. The editorial team proceeds in close cooperation with Dealers around the United States and Canada. Dealernews now is BY the Dealer.
If you work at a franchised dealership, at a non-franchised retailer selling pre-owned vehicles, or at a service and performance business in the United States or Canada, we invite you to sign up for a FREE INSIDER subscription, and then contact Dealernews with suggestions on how we may serve you more effectively.
AND FOR THE DEALER
The new Dealernews.com – and the editorial engine that feeds it – is now considered, essentially, an information consultancy for the powersports retail network. That’s right; it’s ours!
Dealernews.com is now a combination public and private (“premium”) site. The Home page acts as a general industry news feed. Premium sections, and the TOP 100 section celebrates the achievements of award-winning Dealerships since 1992. Premium sections, including ADVOCACY and DN ACADEMY, are available by INSIDER login only, delivering more Dealer-sensitive information and presenting “deep dives” into vital issues we face. Historical archives, how-to information and educational opportunities live there as well. Qualified retailers with Insider Premium accounts enjoy free access to all areas of Dealernews.com and a complimentary subscription to the DealerNEWS ALERT enews service.
We have great trust in the men and women who own and operate powersports retail businesses. You represent every brand. You serve major cities, suburbs and rural areas. You are a reflection of the consumer we serve: big-hearted, fun-loving and generous to a fault. I know that, together, we can position the new Dealernews for the future and breathe life into the industry we comprise!
What we have now is worth fighting for. Our multibillion-dollar industry is worth fighting for, and Dealernews will help us get there.
Let’s make some history.