Friday, March 31, 2017 | Holly Wagner
WHY DO OTHERWISE sensible people abandon their instincts in the face of a tempting offer, even without the proof of reward they know they should get?
We can leave that discussion to psychiatry. Avoiding scams (or incompetence) pretty much boils down to common sense – trusting your gut and doing a little due diligence – according to veteran event promoters and marketers. Their advice is aimed at Dealers and others deciding whether to show or sell at rallies and events; however, the same tips can apply to evaluating most advertising and marketing proposals.
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