James Holter steps up as Chief Operating Officer for the American Motorcyclist Association as of March 6. Holter, most recently the AMA’s VP of Communications & Marketing, takes over for Jeff Massey. As COO, Holter reports to AMA President/CEO Rob Dingman. His direct reports are the department directors who execute the AMA’s mission in government relations, competition, recreational riding, finance, communications, membership & marketing, creative services, industry relations and business development.
Holter, 45, has worked at the AMA for 15 years, with responsibilities in editorial, communications, marketing and membership. Prior to his work at the AMA, he was a financial journalist with a focus on Chicago’s commodity and financial markets. A graduate of the E.W. Scripps School of Journalism at Ohio University, Holter has ridden and competed in various amateur disciplines for nearly four decades. He owns both street and dirtbikes, including vintage machines.
“I’ve been a motorcyclist since my dad put me on a Tecumseh-powered minibike in the early 1980s, and it was a choice that fundamentally altered the trajectory of my life,” Holter said. “I’m honored that Rob would trust me with these additional responsibilities, and I’m looking forward to my expanding role with the AMA, particularly any and all opportunities to work with those inside and outside the organization to pursue our mission.”
“James has demonstrated remarkable leadership skills as a member of our executive team,” said AMA President and CEO Rob Dingman. “It is a pleasure to welcome him to the role of Chief Operating Officer, where he oversees the department directors who are primarily responsible for the day-to-day work to fulfill the AMA’s mission to promote the motorcycle lifestyle and protect the future of motorcycling.”