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  • Dealernews
  • Jan 20, 2021


“American Landmaster is a UTV manufacturer located in Indiana,” says marketing director David Piercy. “We build UTVs right here in the USA… and when I say build, I mean design, fabricate, weld, powdercoat, assemble and ship out, all from our facility in Columbia City, Indiana.”

The 2021 Landmaster UTVs are equipped with 30+ new customer and dealer-inspired features, a best-in-class suspension system, automotive-grade components and a weather-sealed electrical system. But the real value-proposition is that the 2021 2-passenger lineup of UTVs are all listed under $10,000. “When you look at all the features you’re getting in the new Landmaster for under $10,000 it’s incredible, Piercy points out. “Every other OEM in the marketplace seems to be increasing their prices significantly year after year without a significant increase in value. We want to stay an affordable UTV in the marketplace while providing incredible value to our customers.” 

One of the biggest changes to the 2021 line is the innovative L-ROSS suspension setup (Landmaster Ride Optimization Suspension System). “L-ROSS is unique to the industry, combining a super-sport trailing-arm concept with dual-rate shocks, all on an independent suspension platform. These components work together to create an ultra-smooth riding experience, even when you have the bed fully loaded,” explains Piercy. “Get your work done, and then go have fun on the trails. You’ll be very impressed with how smooth the ride is on aggressive trails.”

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