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  • Dealernews
  • Nov 17, 2023





Triumph teamed up with a rather unlikely partner to present its new hand-painted “Stealth” range of modern classics. Just before taking the wraps off on the world’s stage at EICMA, the bikes broke cover in conjunction with the Knicks City Dancers during a high-torque halftime show for the home opener of the New York Knicks at Madison Square Garden. 

“The nationally broadcast star-studded event in the heart of the Big Apple was the public debut of both the fully refreshed dance team and the just-announced all-new Stealth Edition motorcycles,” noted Eric Van De Steeg, Public Relations Manager, Triumph Motorcycles America. 

“As the lights dimmed for halftime, the pleasant roar of a Triumph parallel twin engine filled the stadium,” he recounts. Then the camera feeding the jumbotron pointed to center court focused on the instantly recognizable headlight of the Triumph and pulled back to reveal the incredible formation of the 9-member dance team surrounding a Phantom Orange Scrambler 900 Stealth Edition and two Phantom Blue T120 Stealth Edition motorcycles.”

If you missed the big show and didn’t make it to EICMA, click here:


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