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  • Dealernews
  • Nov 16, 2022



After already making a name for itself in the truck market, Atturo Tire Corp. has turned its attention to the burgeoning UTV scene by sharing two types of tires at the SEMA show. The tread patterns utilized in Atturo’s initial SxS offerings are modeled after their most successful Light Truck tires: the Trail Blade X/T, and Trail Blade BOSS. The SxS series follow the same design cues of Atturo’s Trail Blade Family of tires, modeled off unique knife blade designs that are both stylish and functional. 

“The Trail Blade X/T SxS is a highly tuned version of our Light Truck offering,” explains Marketing Manager Joe Gomez. “This tread pattern has proved to be successful in short-course racing and will be a highly versatile tire for the SxS market when it comes to mixed surfaces such as hard pack trails, light mud, and sand. It can also be studded for ice and snow use.”

Alternatively, the Trail Blade BOSS SxS is modeled after Atturo’s most aggressive offering in the LT lineup. “The BOSS has successfully finished both King of the Hammers and Baja. It is an overbuilt hardcore off-road tire that laughs at pretty much any terrain, and that is the same attitude we wanted to deliver to UTV owners in its Side-by-Side counterpart,” adds Collin Mikottis, Brand Experience Specialist for Atturo Tire. “The SxS version of the tire has an even higher void ratio than the light truck version, and we are confident it can live up to the Trail Blade BOSS pedigree.”

Both tires feature steel belted radial construction to match the demands of modern UTVs. With increasingly sophisticated suspension, more powerful engines, higher speeds and greater stresses, today's machines demand an upgraded tire. The steel belted construction and advanced segmented aluminum molds mean a stronger, more uniform tire with superior durability and puncture resistance, plus better grip compared to nylon belted competitors using two-piece mold designs, according to Atturo. 

“Atturo may be new to the powersports market, but we will be a familiar name to the UTV Consumer,” concludes Michael Mathis, President of Atturo Tire Corp. “Nearly every SxS owner already owns a truck and will be familiar with the Atturo brand from our years in the market, substantial consumer marketing and success in Motorsports.”

The Trail Blade X/T SxS is expected to be available in Q4 2022 with the Trail Blade BOSS SxS will follow in Q1 2023. Both tires will be available in 14” and 15” rim sizes from 28” through 35” diameters. Actively seeking dealers and distributors, Atturo will be showcasing both models at the 2023 AIMExpo in February, Booth #4099

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