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  • Dealernews
  • Apr 12, 2024


“This is great news,” says San Diego-based C&D Cycle Center. “Beta announced they are releasing a new limited production model — The Beta 390 and 500 Special Edition! CALIFORNIA STREET LEGAL!” And you don’t have to be bound by CARB restrictions like C&D is to appreciate what Beta is offering: “These will be Race Editions with a plate!”

Billed by Beta as a limited production model for the 2024 season, the 390 and 500 RS Special Edition differs from the standard bikes in a couple key respects. “These models have KYB suspension and Race Edition inspired add-ons in a dual sport package,” notes importer Tim Pilg. “Along with Beta's signature Rideability, the RS Special Editions are 50-state street legal allowing you to connect to more trails and extend the adventure even further.”

Beta’s bells & whistles include KYB front and rear suspension, billet aluminum extra wide foot pegs, cooling fan, anodized aluminum oil filler caps and rear chain adjuster blocks, digital meter, dual material rear sprocket, quick change front axle pull, dual map ignition system with traction control, RS mirrors and mirror mounts, Race Edition seat - plastic - colors, and 50-State street legal status.

Although the bottom line is important, this is purely a passion play, according to Pilg. “Beta is a different company in that they still build motorcycles based on passion, not profits. In true Italian form, Beta is very passionate about design, integrity, and the art of building products. We are a family-owned company and have been in business since 1905.”

Does a street-legal works bike sound like something that would sell to passionate people in your market? Click here for a Beta Dealer Application:

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