With all the attention being generated by roadracing Baggers, Dealer Bryan Shields is using the platform to raise awareness about Veteran Homelessness. His non-profit company Racing To End Veteran Homelessness and his hard charging Bagger Mayhem Racing team caught the attention of the HardDrive folks and now they are all going racing for a reason in the Bagger Racing League (BRL) series set to launch June 25-27th at the Utah Motorsports Campus in Grantsville, UT.
“HardDrive is pleased to announce its multi-year commitment and support as the primary sponsor of the Bagger Mayhem Racing Team in the Premier Bagger GP Class,” says Krys Brown, HardDrive Product Director. “This is a partnership that embodies everything that HardDrive stands for, our work hard – play hard culture, standing side by side with our Dealers and our preferred partner vendors all while sparking a flame within the motorcycle community and throughout an industry that we are all extremely passionate about.”
The partnership between HardDrive and Bagger Mayhem Racing will launch a collaborative brand recognition and elite brand representation in the spotlight of the most rapidly growing trend of the V-Twin industry. This growth will lead to establishing an exclusive partnership of product being developed and sold into our HardDrive Dealer network.
Shields is the owner of Penn Ohio Cycles in his day job, but on race weekends he is Co-Owner of Bagger Mayhem and Team Manager of Bagger Mayhem Racing, along with Jason Pohuski, Co-Owner of Bagger Mayhem, Team Operations / Development & Marketing. Bagger Mayhem Racing Media (BMRM) is poised to take maximum advantage of the opportunity for worldwide viewership through aggressive social media promotion and production of a unique documentary highlighting the team’s progression during the race seasons.
Along with bringing awareness to the V-Twin community of the Bagger Racing League, BMR is also campaigning to raise awareness about Veteran homelessness. This has been a long-time goal of Bryan Shields to utilize his racing efforts to create Racing to End Veteran Homelessness — a non-profit entity.
See you on the track!