A global network of more than 3,000 dealers joined together to wish Joyeux Anniversaire to BRP this week. BRP's adventure began on December 18, 2003, when it was launched as a standalone company. Its mission, which remains the same today, was to create new ways to move people and redefine powersports riding experiences so that they are measured by emotion rather than distance. BRP now sells its products in 130 countries via a network of strategic partners around the world. From Valcourt, Quebec, to Finland, Mexico, and the United States, BRP's manufacturing footprint has grown from 7 to 14 sites worldwide.
“We grew together with BRP, we’ve been partnering for 16 years,” says John Kalogerou at Johnny K's Powersports. “People at BRP listen and truly try to make things better, and I think the dealer network is strong because of that. The innovative products that they keep coming out are rejuvenating our industry and helping the business grow. It only keeps things exciting!”
"I've had the privilege of being President and CEO of BRP since its founding,” adds José Boisjoli. “When Bombardier made the decision to sell its recreational products division 20 years ago, I told all the employees that this was our chance to prove to the world that we could succeed as a standalone company," Boisjoli recollects "Today, one out of every three powersports products sold in the world carries the BRP logo. We took bold risks to deliver the best experiences to our rider communities across all of our product lines."
In 20 years, the company has tripled its global market share, becoming the world's leading powersports original equipment manufacturer (OEM). It has grown from 7,500 to 23,000 employees in 26 countries. Revenues have more than quadrupled from CAD 2.4 billion to over CAD 10 billion, and BRP now offers 8 diversified product lines covering all seasons and catering to the whole family.
"Behind these twenty years of growth are, above all, our people. They are people of heart, ingenuity and passion, who are ready to meet the challenges of our industry and eager to innovate. Our employees are the foundation of our culture, the one we call "yellow blood", after the color of Joseph- Armand Bombardier's first snowmobile. I would like to thank them sincerely," concludes Boisjoli.
"I would also like to express my gratitude to our dealers around the world. Their enthusiasm and commitment to our products have played a vital role in our worldwide success. Finally, I would like to thank our customers. They are at the heart of everything we do, and it is them who motivate us to keep pushing the boundaries of innovation."