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CAN-AM SALUTES VETERANS

  • Dealernews
  • Nov 09, 2023

 

For 10 years, Can-Am has been the title sponsor of Road Warrior Foundation (RWF)’s annual Road Warrior Ride, a ten day “adventure therapy” experience designed to allow veterans to enjoy the thrill of riding the open road. This year’s ride took place in Albany, New York and took participants to Ozark, Missouri. Can-Am’s 3-wheel vehicles were provided to all riders.

Veterans were selected by RWF from a pool of hundreds of applicants and were all post-9/11 veterans with a craving for adventure and excitement. Through the Road Warrior Foundation, Can-Am is proud to be fostering a sense of community and thrill seeking amongst veterans who need it the most.

 

“Can-Am 3-wheel vehicles are the only vehicles that allow us to do what we do because it’s so easy to learn to ride,” said Stephen Berger, co-founder of the Road Warrior Foundation and U.S. Air Force veteran. “BRP provides us a fleet of vehicles that we keep all over the country, so for this ride and other smaller ones we have throughout the year, we’re able to get veterans of all skill levels out riding quickly by putting them through the Can-Am Rider Education Program.”

Prior to hitting the road, the group gathered in Lake George, NY, where they spent time getting to know each other and received a hero’s welcome from more than 300 Can-Am owners at SpyderQuest, an annual Can-Am owners event in beautiful upstate New York. Several of the riders had only recently acquired their motorcycle license, and most had very little experience riding in a group, so prior to the main event, Can-Am and RWF representatives did some closed-course and classroom training on the fleet of vehicles provided by Can-Am. Then it was time to hit the open road.

“Can-Am has been the title sponsor of the Road Warrior Foundation since it was established in 2013, proudly helping to enable its mission to provide Adventure Therapy to U.S. Military veterans,” said Martin Ethier, Global Marketing Director, Can-Am. “We firmly believe that the open road is open to all, and through this sponsorship, we are able to bring that to life for a group of incredibly deserving riders.”
 

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