Today was the day: H-D 21 went live this morning. Throughout Harley-Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new motorcycles… until now! On January 19th, 2021 a single event will invite everyone to a virtual dealer meeting, new product roll-out changes global strategy session. “During H-D 21, the company’s first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel,” says the party invite.
The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market
“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America,” said VP Marketing Theo Keetell. “We look forward to sharing this moment with our customers and dealers from around the world.”
If you missed it, here is what Harley did today:
WELCOME TO H-D 21
Thank you for joining us as we look forward to the upcoming year and the future of Harley-Davidson. This global, virtual event marks the beginning of a new era for The Motor Company.
Hit play and let’s ride. #harleydavidson
https://harley-davidson.com/us/en/products/bikes/future-vehicles/2021-virtual-product-launch.html