“One of Comoto’s core values is to ‘Share the Road,’ a commitment to putting people first,” notes Ken Murphy, CEO of Comoto Holdings. “With the addition of REVER, we now have the opportunity to literally do this -- to help people share their favorite roads with their fellow riders.” Comoto Holdings, parent company of RevZilla, Cycle Gear and J&P Cycles, announced it has acquired REVER, the Colorado-based technology company that connects a global community of powersports enthusiasts through the free REVER app and website.
“Comoto’s commitment to the powersports industry goes beyond providing high quality gear and best-in-class customer service,” explains Murphy. “We’re looking through the curve for ways to foster a more engaged and better-served community of riders, and to help ensure a continued bright future for the industry.”
The REVER app has been downloaded more than one million times and is trusted by riders and manufacturers around the world. With this acquisition, Comoto further expands its digital platform and strengthens its commitment to serving the riding community.
In addition to Comoto and REVER's shared passion for the riding community, they are stewards of their communities. In June, Comoto and REVER teamed up for The Ride is Calling Charity Campaign for riders to use their app to track their ride while helping to raise $100,000 for The National Motorcycle Safety Fund, The Kurt Caselli Foundation and the Motorcycle Relief Project.
“We think life is better when there's a motorcycle in it, and we use thoughtful technology to make powersports more enjoyable, accessible, and safer for everybody,” claims Justin Bradshaw, co-founder of REVER. “Comoto and REVER have a shared commitment to enhancing rider experience and connecting the riding community, and we’re excited to work together to further elevate this experience,” reiterates REVER co-founder Mark Roebke.
“We are thrilled to welcome the talented team from REVER to Comoto,” Murphy concludes. “Our mission is to serve the rider, fuel the industry, and inspire the community, and it’s clear that REVER was founded with a similar purpose in mind. The inclusion of REVER into the Comoto Family of Brands platform further advances our mission and opens up an entirely new set of strategic opportunities to better serve riders.”