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DAYTONA 200 MEDIA RECAP

  • Dealernews
  • Apr 03, 2024

 

 

MotoAmerica reports Josh Herrin wasn’t the only winner at Daytona’s season opener this year. More than 8 million video views via an unprecedented broadcast reach by MotoAmerica Live+ Streaming, Fox Sports FS1, MAVTV, ESPN Latin America, YouTube, MTRSPT1 and MotoAmericaTV. There were an additional 15 million social media impressions generated by MotoAmerica’s opening event — an enormous success marking its successful third party partnership with Daytona International Speedway.

Attendance swelled again to approximately 40% over 2023. In addition to the rise in fans and vendors, the event experienced a growth in consumer vehicles. Beyond the thousands of motorcycles, fans packed the Speedway with everything from cars and light trucks, to toyhaulers, campers and diesel-pusher RV’s.

Stats:

127 Entries

7 Total races

155,032 AA P2+ (TV household count for those over 2 years old)

8M Digital video views

15M Social media impressions

512K Social media engagement

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