BMW Motorrad singled out Motos America CEO Vance Harrison for delivering the “Best Customer Experience In 2023” during their recent dealer meeting. Harrison immediately turned the tables: "It was an honor to be recognized for this award by BMW Motorrad. Our Chief Experience Officer, Lance Isaacs, and our entire experience team work tirelessly providing customer direct experiences — not only all over the country, but all over the world.”
Harrison concludes, “If we can share the joy of the motorcycle lifestyle with our fellow riders, that's the best reward we could have.” Words to live by for all us in this industry.
Speaking of Harrison’s visionary approach to running a dealership based on meeting a higher level of customer expectations, his pilot store Harrison Eurosports was detailed in Dealernews December 2018 dealer profile:
https://issuu.com/dealernews/docs/9102-1545589843/18