Mulholland Harley-Davidson has changed hands as former racer-turned entrepreneur Rodin Younessi has sold the SoCal dealership to Bret Irvine. "When my client and friend, Rodin Younessi, asked me to sell Mulholland Harley-Davidson, I had the perfect buyer in mind,” says George Chaconas, who brokered the deal. “I sold Morgan Hill Harley-Davidson to Bret Irvine over 7 years ago, but he was eventually bought out by his partner.” Irvine was intrigued by Mulholland Harley.
“Bret was looking for a medium-sized store in California, and I knew he would be excited about an opportunity to own his own Harley-Davidson dealership in Southern California,” added Chaconas. It was a privilege and an honor to bring these two together and facilitate this transaction. I'm very excited to have worked with Bret to help him buy his second Harley-Davidson dealership and to assist Rodin in selling his second Harley-Davidson dealership in the greater Los Angeles area. I wish Bret great success in his new venture, and I'm deeply grateful to have helped facilitate the sale of Mulholland Harley-Davidson."
Following the sale, Younessi commented, "Another exclusive sell-side deal done with George Chaconas of Performance Brokerage Services. With the help of his partner, Courtney Bernhard, they were successful in the sale of Mulholland Harley-Davison. Thank you very much for your professionalism, industry knowledge, perseverance, and tenacity. I have known George for 20 years and have done many dealership transactions with him and would not hesitate to do more as we grow our organization strategically!"
In fact, over the past 5 years, Performance Brokerage Services has advised on the sale of more than 300 dealerships, making it the highest volume dealership brokerage firm in North America. In 2022, the company consummated 92 transactions, marking a record-breaking year. George C. Chaconas, Senior Partner, and Courtney Bernhard, Partner, of the Harley-Davidson and Powersports Division for Performance Brokerage Services were the exclusive advisors for this transaction.
The dealership will remain at its current location at 24050 Ventura Boulevard in Calabasas, California.